If you’re an Australian small business retailer and have been selling products via your store, or stores, for a period of time, you have probably been advised at some point to diversify your sales channels and get online.
The reasons why you haven’t done this yet may be far reaching and don’t worry, you’re certainly not alone. Expanding your business to online sales may feel like a big step but with the right small business online sales software, you can have a fully integrated e-commerce solution that is easy to manage and profitable.
What is a multi-channel sales strategy?
You may have heard the term “multi-channel sales” with regards to getting your sales up and running online. Put simply, this term just refers to selling your products in other places, additional to your bricks and mortar stores. It means that you are providing multiple ways for your customers to purchase and includes an e-commerce sales solution. It can also include other online channels such as third party platforms like Amazon or eBay but this option is not always for everyone and will depend on your product, your audience and your overall sales strategy.
Do I need to enable online sales?
The short answer is yes. Providing your customers with the option to purchase online makes their life easier. While some will always prefer to come in store the convenience of online purchasing is obvious, especially if you’re dealing with periodical orders. Some retailers lend themselves better to e-commerce and this has a lot to do with the product your business sells. Customers can be more reluctant to purchase clothes online because they might get the wrong fit or style or even fresh products like fruit which they may want to see and touch. However, other products suit online shopping such as books, hardware, toys and everything in between.
By enabling online sales, you’re giving your customers the option to purchase anytime, from anywhere, when it suits them. Not providing this option is a big risk if your competitors do.
If you’re thinking of adding another bricks and mortar store to your business but you don’t yet have an e-commerce offering, it’s definitely time to start researching small business online sales software to find the solution that will grow your business without the expense of another physical store.
It’s predicted that online sales throughout Australia will reach over $35B by the end of 2021. So the question is why wouldn’t you want a part of this?
What about integration?
For businesses that already have bricks and mortar stores, the right small business online sales software, will integrate seamlessly with your existing sales channels. This means you won’t need to manually maintain stock information and sales transactions across multiple systems. Instead, your small business online sales software will do it for you.
Introducing ProfiitPlus
ProfiitPlus is Foresiight’s leading small business online sales software. ProfiitPlus connects your online store with your bricks and mortar stores. Our powerful eCommerce interface module has been purpose-built to integrate with the popular eCommerce platforms Magento and Neto.
With ProfiitPlus you can:
- Automatically publish product information to your website including descriptions, pricing and stock levels
- Easily pack and send orders that are automatically created once they’re placed by customers and ready to view in the ProfiitPlus system
- Avoid double handling of data – keep your inventory up-to-date and keep your customer accounts and purchasing history in one place.
Further information
Find out more about Foresiight’s small business online sales software ProfiitPlus. Simply call us on 1800 061 670 or use our easy contact form to tell us about your business and we’ll be in touch.
